Nashville Apple Pro Video Group

Whenever a traditionally underground phenomenon goes mainstream, there are usually cries of “selling out.” However, Final Cut Pro has managed to avoid that, simply because its new-found popularity is based solely on its own merits. Well, that, and the Academy Award-winning films which have been produced on it (Avatar, No Country for Old Men, and many more).The newest version of the product is Final Cut Pro 7, also known informally as Final Cut Studio 3. Final Cut Studio is the application suite which includes FCP, the motion-graphics designer Motion, the audio editor Soundtrack Pro, the encoding and authoring app DVD Studio Pro, the color grader Color, and the video encoding app Compressor. The focus of version 7 is efficiency. As with anything Apple, newer products only get sleeker and faster, and FCP 7 is a great example. (more…)

Final Cut Pro was introduced by Apple in 1999, and the consumer product opened up the editing market to independent filmmakers, who could now create feature-quality products. However, it would be two years before Hollywood filmmakers caught on. Here’s a look at some of the films that have used the software, from past to present.

• The Rules of Attraction (2002): Roger Avary’s tale of unrequited love at a liberal arts school (based on Bret Easton Ellis’s novel) was the first major film to be edited with the software. Afterwards, he appeared in ads promoting FCP.
• Cold Mountain (2003): Editor and sound designer Walter Murch was inspired by Avary to make the switch to FCP, and his work on Cold Mountain proved them both right. Murch was nominated for an Academy Award for Best Achievement in Editing, and his efforts were memorialized in the book Behind the Seen: How Walter Murch Edited Cold Mountain Using Apple’s Final Cut Pro and What This Means for Cinema.
• (more…)

Nashville’s historic prevalence in the music industry is well-known. However, the growth of the film editing industry in the city should not be ignored. There are a number of companies in the city doing great work in post-production, filming, and editing. Some of those which cater to professional interests are listed below.Gemini Production Group: This group brings 30 years of combined experience to bear on almost any project imaginable. Although they focus on identity campaigns, commercials, and web campaigns, Gemini has also won an Emmy for a documentary and been featured at many independent Film Festivals.POSTDIGITAL: Founded in 1996, POSTDIGITAL started focusing on motion pictures in 2000. The company keeps pace with recent technology and recently added Blu-ray and HD/SD closed captioning to their production capabilities. Their clients have included USA Home Entertainment, Universal Music Group, and Geffen Records. (more…)